Today, Instagram is taking businesses by storm. The social network has turned small industries into extremely sought-after brands. Though the overnight success line is over the top, it is possible to make big profits with Instagram. We explore some of the pros and cons of buying and selling on Instagram.
The Pros of Selling and Buying on Instagram
1. Very Searchable
If you enter the correct hashtags, your content is easy to find. With the right hashtags, you can reach thousands of people. Instagram users are usually seeking inspiration, which is why they often search the platform. Users can follow hashtags as well, which means that your post can appear in the newsfeeds of people who might not follow you.
2. Easy to Grow
If you know what you are doing, it is very easy to grow an Instagram account. Having great conversations and content can aid boost your channel. However, it can take a long time to get large numbers.
3. Show Personality
Instagram is a great place to show your brand personality. Your Instagram profile can express your employees at work or just using your products. Your Stories can go even more. Stickers, videos, and text overlays help show your employees having fun and goofing around if that’s really what they’re like.
4. Perfect for Displaying Products in a Fun Way
Instagram can assist your consumers to get good ideas on how to use the product or service. This means that you can go a bit further than your white paper product.
You could
– Upload any other images that have not appeared on the website.
– Show your staff how to use the product or service.
– Show discarded shots from the photoshoot.
– Make floor plans and scenes of product combinations.
– Post real clients who use the product.
– Display your product in fun places like local tourist attractions.
– Always put googly eyes on your products as well as give them personality.
All of these things combined may help make your brand fun, amazing and entertaining.
5. Location Tagging
If you have a local business, you will benefit from the location tag feature. This lets your posts appear below your current location. It can help you reach new customers, particularly if you are near tourist attractions.
6. New Features Are Always Being Released
In recent years, Instagram has been in a constant state of change. There are various new features in progress as we say. There will be more on the way. Comes the chance to explore novel avenues and try new things with it. Know more here!
The Cons of Selling and Buying on Instagram
1. It Is Not for All Niches
Instagram is seriously leaning towards visual brands with a classy nature. If you aren’t a brand with visual content, it can be hard to obtain the platform to work. That being said, you just might find yourself a winner if you are creative or can use free stock photos.
2. It Is Not for All Age Groups
Whether you are predominantly marketing to an older market, your audience will not be on Instagram. Gen Zs and Millennials use the app a lot, but older demographics haven’t found it yet.
3. Very Heavy Content
You are going to need various images for this to work. If you post at least once a day, Instagram works best. This could take a lot of graphic design or photography work to obtain enough content to keep the feed going.
4. The Algorithm Can Work Against You Sometimes
The newsfeed of Instagram will display you the content that it reflects you will like. It is based on accounts similar to your liking and comments on images. This means that you may not be able to see all the pictures while scrolling down. Also, it means that not everybody will see your photos.
If your business is Instagram Friendly, it is a great platform to be on. There is various work involved, but it can be extremely rewarding. You can know more at: http://www.socialpredictive.org/the-secret-to-selling-on-instagram-without-spending-a-dime/