Although social media is transforming the approach people interact with brands, it’s making waves in the way people shop with those brands as well. Companies are now figuring out how to leverage their social media channels to sell to followers in fresh and unique ways.
Comment Selling combines e-commerce and social media by allowing consumers to buy directly through comments on Instagram or Facebook. Commenting Sellers post videos or images featuring their products and services and instruct customers to claim their product by commenting – Sold.
With just some keystrokes, consumers can buy products without leaving their news feeds. It may sound silly but in its ease, it has improved sales explicatively. Here’s why comment selling works as well as why companies should use this process.
Peer to Peer Marketing
Before making a purchase, 80 percent of customers practically look for referrals from their peers. Once customers see a flood of feedback claims, this is social evidence that other customers trust your company enough to shop with you.
Seeing interested customers interacting with their beloved products sends a message to external audiences that you’re set up and worth buying. Since you’re using social media as your sales platform, you can inspire others to share as well as add friends to the groups on Facebook where your sales take place. Shareable posts on social media can get fast and easy backups.
Easy to Use
Just posting links or images to external websites doesn’t generate much, whether any, engagement. Those approaches are not compelling and sufficient for consumers.
Make it easy for them to get products and services without leaving Instagram and Facebook. Comfort and effectiveness are significant in the buying method due to any obstacles in that procedure will result in second thoughts. What could be easier than buying the product in the newsfeed rather than jumping through hoops to detect what you actually need on a distinct website? Know more here!
Entertainment Value
Customers don’t just buy products, they also buy experiences. One of the most prominent byproducts of Comment Selling is the value of entertainment. Just like deals, consumers compete to claim products with limited quantities. Every Sold comment is proof of buying, limiting your chances of getting the product before it’s out of stock.
Can Be Used by Companies of Any Size
Market leaders are not the ones who can use this procedure. The feedback selling process is innovative since it can be used by companies of all sizes. This means that small, local companies may also have a fighting chance against e-commerce giants.
It all depends on how you use it to your advantage. Several mortars and bricks have been known to use Comment Selling by offering local pickup options, opening up a whole new sales channel, and providing them the opportunity to offer their shoppers the accessibility that big box online stores offer.
An Accessible Social Media Selling Solution
Although you may not feel like this is an accessible sales process, there are various ways to improve efficiency in the method that removes time-consuming tasks that pose a threat to your developing business.
A lot of administrative tasks such as billing or inventory management can be automated with the help of the software. Replace hours of manual work as well as leave time for you to constant building intimate and authentic connections with your audience, cultivating more reliability, more credibility, and more engagement as a trusted brand.
Bottom Line
Comment Selling has undisputable appeal with its power to drive peer-to-peer advertising, cultivate brand reliability, and quickly and effortlessly attract new customers. Businesses of all sizes can use Comment Selling to drive sales as well as drive customer engagement. You can know more at: http://www.socialpredictive.org/the-pros-and-cons-of-selling-and-buying-on-instagram/